There's a difference between 'planned' and 'rigid'. You may not have it planned, but you have a very clear idea about the kind of thing that is going on and who they are. And it's got nothing to do with just the logo. I just don't feel comfortable writing about something so specific when I'm not on the same wavelength, even if you tell me. I just don't think like that. So I think it's safer to keep my distance.